There is one thing that is for certain, Facebook is about change. They will change what they offer their massive user base. They will change how businesses can go about targeting consumers. They will even change the way their application looks! With all of these changes occurring it can feel overwhelming on just starting to put a strategy into action.
Before you get overwhelmed, we invite you to consider that fundamental methods don't change. In a nutshell the goal is:
It's not complex although if you talk to the "big guys" they might tell you it is extremely complicated. The reality is that regardless of your business you can still apply those simple 5 bullet points and hold your marketing accountable to those steps.
With the numerous options available within Facebook it might first feel challenging which step you want to tackle first. To help you save time and focus on the methods that will get you to your next customer quickly, we invite you to consider the following marketing methods available to you in Facebook.
Facebook PlacesFacebook Places is the mobile marketing portion of Facebook. While this feature is still in its infancy it allows you the opportunity to be found when people are using their phones. To compel prospects to take action you can offer them "Deals" through this platform. Deals can range from special onetime offerings to donations made to a charity when people make a purchase with your business. When you have a physical store this will be one of the game changing marketing methods facebook ads strategy with adflex.
Business Pages / Fan PagesThe business pages on Facebook have undergone some of the most massive changes. While initially people focused on groups, the pages portion of Facebook now allows you to quickly engage with new consumers, add value, and convert that traffic into sales. With the ability to send Ads here and (when you do it correctly) the ability to harvest leads you can create a powerful presence for your business. Don't think that you can "set it and forget it" or you will be sorely disappointed. Having a strategy in place that involves sharing video, photos, updates, and even engaging with your prospects is essential to getting the most from your fan page.
Facebook AdsFacebook Ads are the big money maker just as Google Ads are for Google. Facebook ads give you direct access to demographic AND geographic marketing. The better you know your customer the better you will do with Facebook Ads. With advanced strategies of targeting "friends of friends" to drilling down to what your customers actually "like" you have nearly limitless opportunities with Facebook Ads. Keep careful track of your budget and results to get the most from ads on an ongoing basis.
These are just a few of the big features available for you to put into action today. You don't have to jump in with all 3, but starting today will keep you ahead of your competition and drive more sales now.